11 as the favourite fantasy-creating flagships deserving of A-star rankings (Fleck 2013). Nicely in line with the over-all apologetic standpoint of the collection are the ‘three pitfalls experiencing small business universities [among the which is] advertising college students short’ (16 cf.

Hil 2015). The continually propagated myth of the ‘do good’ organization schools surrounded by evil forces gets at occasions too much to handle. Nonetheless, the critical point stays that business universities – unnoticed by the authors – market significant exchange-price degrees applying the linear method of ‘degree-equals-

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