10 Chinese Social Networking Sites You Need To Be After

Organizations are wanting to go into the Chinese media that are social. Every worldwide social networking strategist and industry specialist will say to you, the first faltering step in producing a highly effective social media marketing strategy, at any capability, is paying attention. As Chinese social media marketing web sites have actually developed, international marketers have actually, too. Your community and clients already are speaking about your brand name, rivals, and industry – so, finding these conversations and tapping in will be your initial step to developing any solid, scalable worldwide social networking strategy.

But just what if these conversations are taking place outside of Twitter and Twitter? Because of the conclusion of December 2012, Asia had 564 million online users, 50.9 million significantly more than the entire year before, and representing almost 40% of this Chinese populace! Once the world’s largest online community continues to develop, Chinese social networking web sites are becoming popular tools to attain Chinese customers.

Asia the most limited countries on earth in terms of internet, but these constraints have straight added to the staggering popularity of regional Chinese social networking web sites. The government that is chinese it impossible for international businesses to go into the Chinese social media network social networking. The chinese have created their own networks, just like facebook, Myspace, Youtube, and Foursquare – but with more users – which is why every global company needs to pay attention to these sites without access to the majority of social media platforms used elsewhere in the world.

Sina Weibo

“Weibo” could be the Chinese term for “microblog”. Referred to as “Twitter of China”, Sina Weibo is obviously even more than just that – this has over twice as much users as Twitter, and it’s used by significantly more than 22% associated with the Chinese online population of nearly 540 million individuals! Sina Weibo had been well prior to the game in supplying users having the ability to consist of pictures and video – far before its Western counterpart, Twitter.

And simply as Hollywood a-listers connect to their fans via Twitter, Chinese a-listers be determined by Weibo… https://ukrainian-wife.net and also some global-minded a-listers have actually jumped in the chance to relate solely to their Chinese fanbase through Sina Weibo. Lebron James and Kobe Bryant are a couple of of the most extremely influential worldwide a-listers in Chinese social networking, and they’re both active Sina Weibo users. After establishing a Sina Weibo account simply final thirty days, Kobe Bryant had over 100,000 supporters within several hours. He began their account just a couple of days after having a message showed up on Nike Basketball’s Sina Weibo account, on Chinese New Year’s Day: “I wanted to wish you all a Pleased brand new 12 months. hey it is Kobe, I’ve chose to dominate Nike basketball’s Weibo handle for a couple days and”

Tencent Weibo

Much like Sina Weibo when it comes to functionality and demographics, users can share pictures, videos, and text inside a 140-word restriction and the re-posting purpose of Tencent Weibo is like Twitter’s “retweeting”, that will be answered in @ type. But, Tencent Weibo functions as being a network that is social linking individuals together – like facebook. Tencent Weibo has about 200-250 million users.


Renren is actually China’s Twitter. Previously called Xiaonei, which means “schoolyard”, it started as a platform for re-connecting buddies from college. Like Twitter, Renren aims to remain up-to-date into the fast-growing space that is mobile focus on university students. Renren posseses a projected 150 million users that are registered 31 million active users each month.


PengYou, meaning “Friend”, had been produced by Tencent to be a “facebook-like” website. Although PengYou has less active users than its direct competitors Reren and Weibo, due to the numerous platforms, it is the largest network in Asia with regards to new users.

Instant Texting

QQ is an abbreviation of Tencent QQ, an instant messaging service that is widely popular. By final September, there have been 784 million user that is active with roughly 100 million on line at the same time. In accordance with Alexa Web positioning, the QQ site ranked 8th – moving it in front of Twitter.


Douban is quite much like MySpace, well-liked by special interest teams and communities, as well as for networking around certain subjects. This has over 100 million users also it’s many active users are intellectuals and pop culture junkies in search of film, music and guide reviews with around 60 million new users and 80 million active users every month. When it comes to twentieth anniversary of Tiananmen Square protests of 1989, Douban stretched its keyword list to ban any terms which may be strongly related the event.


Diandian, meaning “bit-by-bit”, might be the “Tumblr of China.” Diandian has now reached five million users because it’s founding this year. Diandian appears, seems and functions the same as Tumblr, and it is also known as a “Perfect Chinese Tumblr Clone”.


Youku, meaning “excellent (and) cool”, may be the 2nd biggest video clip site in the field after Youtube. Youku has partnered with more than 1,500 license holders, including television channels, distributors, and film and television manufacturing businesses in Asia that regularly upload media content on the internet site. On March 12, 2012 – the 2 video that is biggest online organizations in Asia, Youku, and Tudou, announced their merger – the title of this merged business is Youku Tudou Inc.


WeChat — is really a voice that is mobile text software. With social features like “friend discovery”, it is possible to talk to friends immediately via vocals communications, texts, or pictures. You can even produce team chats to talk to several buddies together. It’s significantly more than 100 million users.


Exactly like FourSquare, Jiepang is really a Chinese location-based networking that is social for mobile phones. Users “check-in” at nearby venues. Each check-in awards the consumer points, badges and “Local surprises”.

Worldwide media that are social lets you follow consumer conversations anywhere these are typically taking place. We track 100,000+ sites in a lot more than 196 nations and 80 languages in genuine time — including regional social networks in Asia, Russia, the center East and South America — so no matter where in fact the conversation is occurring, you won’t miss anything. Schedule a demo.

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